PR Summit 2009 -A Summit Conference on the Future of Public Relations in China Region, 2009-09-11 - 2009-09-13

Organised by Centre for Media and communication Research (CMCR), The summit invited academic and the professional from the U.S. and Greater China to fully explore the development of public relations in China. The discs contain photographs of the two days event and abstract and slides of the speakers.

1

The Shifting Paradigm of Public Relations under the influence of Digitalization

2

Public Engagement in the Digitalization Era

3

CSR : Where Responsibility and Profitability Come Together

4

Best Practices and Emerging Trends

5

Face-to-Face with the Grunigs (Sharing Session)